Transforming Your Brand: Article From New Vitae Wellness and Recovery
July 28, 2015Recently, Judith O. Yanacek and Patricia Long authored an article on our transformation from Tri-County Respite (TCR) to New Vitae Wellness and Recovery.
Known as TCR for more than thirty years, our team embarked on a major rebranding project to create a unified identity for our clinical services, residential support network and specialized treatment programs. We needed a strong brand that provided one all-encompassing umbrella.
Our new name, New Vitae Wellness and Recovery, was selected for its association with new life, positivity, hopefulness and recovery. Our new, modern brand better reflects our vision, mission, and core values.
You may read the full article about our transformation on the Open Minds website here: Transforming Your Brand: How One Behavioral Health Organization Successfully Rebranded
"New Vitae Wellness and Recovery interviewed my son and told me 'Sam should come to live with us. He deserves to lead a meaningful life.' As a result of New Vitae Wellness and Recovery’s supports, those words have been fulfilled."
- John G. (family member)
